Sport England, 2002
Bloomsbury Square, London WC2
MoreySmith designed and implemented the new 'support centre' headquarters for Sport England in Bloomsbury Square, the 2,550sq m building accommodating 163 staff. On a tight budget, we took this government agency from a 50's-style working environment, complete with grey corridors, to a creative, interactive and flexible workplace. The dynamic environment accommodates new ways of working and incorporates a brand presence that embodies Sport England's 'sport for all' philosophy.
This is the reception area, with illuminated floor and 'stopwatch' lenticular graphics which change as you approach.
Sleek furniture and finishes for the reception area.
Café area with grass-green carpet, for mobile working as well as refreshment. The rear wall is red leather with 'cricket ball' stitching.
The inspirational hotdesking spaces reflect Sport England's position as the country's leading sports development agency.
'Half timbered' meeting room.
Open plan workspace with glass walled meeting room behind.